Table 1

Rank order assigned by mothers to seven different factors influencing their feeding decisions.

Factor influencing infant feeding decisions
Percentage of mothers ranking each factor as:



1st
2nd
3rd
4th
5th
6th
7th

Provides optimal nutrition and growth
78
12
5
2
0
1
1
It is clean and sterile
10
22
27
16
14
9
3
Babies are healthier
9
53
19
11
5
2
1
It is easy and convenient
2
11
31
35
14
5
2
It helps keeping me slim and beautiful
2
1
5
7
12
24
51
It is cheap
0
2
6
15
24
22
31
It makes me feel free
0
0
7
15
32
36
10

Quintero Romero et al. International Breastfeeding Journal 2006 1:14   doi:10.1186/1746-4358-1-14